What we do.
Goldcat has created authoritative industrial & technical writing for over 20 years. We have been regularly published in technical journals serving the engineering, plant maintenance, manufacturing, health & safety, recycling/recovery and industrial software sectors.
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We have written for and about customers across a spectrum of operating environments including heavy industry, food & beverage, life sciences, pharmaceuticals, air & seaports and the NHS.
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What kind of content do we produce? See below:
News Releases
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Whether you've developed a new product, won a new customer, invested in new plant or offer an additional new service, let's tell as many people as possible. We'll create a punchy news release that will refresh your website for SEO purposes and potentially be of interest to your industry's trade publications. You can also use it as marketing material to distribute to your customers and prospects.
Case Studies
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A case study is a great addition to your sales and marketing portfolio, as it explains how you successfully solved a problem for one customer and could do exactly the same for others in the industry. We'll liaise with your happy customer directly and, with their input, create a powerful and memorable story.
Product Announcements
When launching a new product, your customers and prospects need to know how it will meet their needs or, even better, exceed their expectations. We can create the news story, the technical factsheet and the marketing collateral. What about a sequence of teaser emails leading up to launch date?
Social Media
You may not think the technical buyers that you currently deal with are big users of social media. You may be right about that - but make no mistake, the generation coming up behind them grew up with it. We can set up accounts for your company on all the major social media platforms and maintain them regularly to ensure you are visible on every available channel.
Website Content
When was the wording on your website last updated? Was it that day a few years back when the site went live? Let us review the content with you and see if we can make it more up-to-date and engaging. This will better reflect your current business and can help drive extra visitor traffic with higher search engine rankings.
Internal Communications
How often have you received a company email whose tone made you wince? How often do you think you may have sent one? Internal comms can be a minefield. A badly-chosen word or some unintentionally misplaced emphasis can have exponential consequences. We can help ensure that you say what you mean without sounding mean.